Beer Pong Video Game Taps Teen Market

There are certain phrases that should be bookended by inverted commas, "Professional Psychic" being one of them. We'd previously thought "Beer Pong Industry", was another, until we ran afoul of one of the makers of a portable Beer Pong table, a slapped-together contrivance we took great delight in mocking until they gave us a stern reprimand. Don't be fooled by their insouciance, as much like the Freemasons, they mean business.

Beer pong, for the uninitiated, un-phased by all the innuendo-laden pics we've posted here, is like billiards if you had to drink a cup of beer every time your opponent sunk a shot, and risked sending pavement pizza all over the felt, and frankly, completely marring the game's inherent gentility (Snooker, that is, not 9-ball, where in less reputable taverns, someone sporting an eye-patch and a denim vest will hustle you out of a week's pay)

Played on a table tennis-like surface with plastic cups, Beer Pong involves sinking a plastic ball into one of your opponents' cups, forcing them to remove the cup from the table after the contents are consumed (typically mass-produced swill that Belgians wouldn't serve to their alcoholic dogs, but any beverage of your choice will do).

The first team that rids the other of their cups, as they get increasingly into them, is the winner, if by 'winner' you mean the team that doesn't immediately strip down to their skivvies, put their head through a glass door or otherwise make their parents resent forking over hard-earned mutual fund dollars so no-goodnick fruits of their loins could get the 'whole college experience'.

JV Games of Las Vegas, like the makers of Grand Theft Auto [click here] have stirred up a giant goulash soup of controversy with their new Beer Pong game for the Nintendo Wii (a game console that allows you to mimic popular sports, without having to go outdoors or have any discernible skill).

After objections from various state law-makers to the Entertainment Software Rating Board, JV Games has had to alter the name of the yet-to-be-released game, Beer Pong, (rated suitable for post tween future booze-hounds), to Pong Toss and is eliminating all references to alcohol, except for, it should be noted, 'Toss', or, for that matter 'Pong'.
Now, we can see the entire beer pong industry quaking in their soiled boots, as instead of drunken participants having to track down a custom table with a bikini-clad woman on it resembling the woman here (everything IS indeed bigger in Texas) for over $200, they can just play virtually, without having to clean up any spills that aren't internally generated.

For anyone who is interested in pursuing this further, the good folks at 'Webtender' have a handy list of Drinking Games (and are not responsible for any related stomach pumpings), which they'll no doubt update once Pong Toss takes the gaming and heavy college drinking worlds by storm.

Of course, detractors of the Grand Theft Auto series will tell you that while the video game is fun and all, nothing can compare with the thrill of actually staging a carjacking or committing vehicular homicide, and the same is no doubt true with Beer Pong, or Flip Cup as it's known to the guys staging the largest tournament of its kind ever in the US in October.

The Flip Cup Guys contacted us about the event, which will take place on October 11, 2008 at the M1-5 Bar and Lounge in New York City and will feature 64 six-player teams and, presumably, an army of mops at the ready. That they also mention "open beer bar specials" means that there is a possibility of a Shark Guy showing up.

Check it out and get yourself registered early at: www.FlipCupGuys.com!

Belgian Beer Bonanza! Cantillon Brewery Tour, Brussels

It's impossible to forget the first time your taste-buds are left smarting from a slap of Belgian beer.

Like most, I was weaned on traditional lager or pilsener, the kind of stuff 'Johnny Sixpack' might pick up in his, well, pick-up.

To make watching sporting events palatable, such as our failing local hockey team's perpetual first round exit from the playoffs, or as an adjunct to a post-work barbecue in someone's suburban backyard, our greatest concern was a six-pack that wouldn't tax the wallet---and would leave us comfortably under the $10-dollar mark to to grab a bag of Doritos and pay for the last bus of the night without having to scramble for change.

If any of these bargain garage sale suds strayed too far from having what we came later to realize was a distinctly "beer" finish, it wasn't uncommon to hear "it's got a bitter aftertaste" bellyaching. This was odd, given that whenever anyone would inhale a candy bar, you'd never hear a "isn't that a sweet aftertaste?"

Belgian beer, as I came to learn, not only has aftertaste, but a heady "before" and "during" taste as well, and furthermore, some types weren't bitter at all.

Like the first time I guzzled a Guinness and realized it wasn't a facsimile of orange juice, like a Corona, or the first time I took a belt of whiskey left out in the bedroom of an older acquaintance whose jail-bait sis was hosting a party for precocious 9th grade tipplers, I realized it was a flavor distinctly unlike I'd ever encountered.

Most people's experience with Belgian beer comes via Stella Artois, which goes to show just how damn spoiled the Belgians are as that is the worst beer they make.

However, their other, more interesting beers trace their origins back to monasteries from the Middle Ages, and the product was so damn good many a monk broke their vow of silence to say as much. Unlike a lager, where the yeast ferments at the bottom at cooler temperatures, or an ale, the opposite, where the bits of goodness rise to the top, Belgian 'Lambic' beers do so spontaneously within the bottle itself.

This is admittedly a bit weird, and leaves the drinker wondering if the little bits floating around in the bottom of the bottle aren't the result of the local bog water source, rather than natural springs. It's also closed with a cork, so that you couldn't give it to the guy who got straight A's in shop class to remove the cap with his teeth.

Lambic beers are also laid down like fine wine to age, and sparkle as well. One of the sub-types (Kriek) is given a second fermentation with sour cherries, and another (Gueuze), is sometimes called Brussels Champagne.

For a country with a population only slightly higher than that of New York City, Belgium has 125 breweries, and an eye-popping 1000 + brands. Having been recently wowed by fruit beers, not for sissies as it turns out as they often pack a 10 and 12% alcohol punch, I figured I'd make a beer pilgrimage to the land that makes, and it pains me to say this with a mother and grandparents who hail from Germany, the world's finest beer.

I visited the Cantillon brewery, and if anyone is interested reading more about the brewing process, you can do so here, as this is not the forum to bore you with minutiae.

-- Chris

For more Shark Guy travels, check out what happened to Ireland's supply of a certain stout called Beamish when Noel visited the Emerald Isle by clicking here.